JENNIFER RAE LONDON

Dover, MA

 

Jen earned a BBA in Accounting from UMass Amherst’s Isenberg School of Management and a minor in English. Over the next decade, she initially worked as a CPA and later as Vice President of Finance at a large real estate development firm. Jen’s passion for youth development motivated her and two friends to co-found Active Kids + Minds (formerly Reebok’s BOKS), a before-school physical activity program. Her dedication was crucial to the program’s growth, increasing from five schools in Natick, MA, to over 12,000 schools worldwide.

While raising her children, Jen expanded her volunteer work by serving on and chairing community boards. She guided her children through their college searches, gaining valuable insights into athletic recruiting and college transfers. Her oldest son graduated from Boston College (’21). Her second son graduated from Tufts University (’23) and is now pursuing a Master’s in Architecture at Columbia University. Her third son will graduate from Tufts in 2026, and her daughter is a second-year student at the University of Washington. Her younger boys are in middle and high school.

As the Program Director for a nonprofit that supports widowed parents with children, Jen revitalized their college transition program. Her passion for this work led her to enroll in the UCLA College Counseling Certificate Program, where she graduated with distinction. After completing her practicum, she joined All About Admissions and actively contributes to their collaborative approach. Jen’s warm demeanor, patience, and curiosity help students identify their motivations, articulate their strengths, and genuinely share their experiences and goals. 

Jen is an Associate Member of IECA and completed the Summer Training Institute (2025).

 

If you see your town on this map, Jennifer can help you!

 

Jen is a devoted advocate for equity in education and continues her volunteer work with many community-based organizations: